- Airline: SunExpress
- Nr. of Aircraft involved: 10 SunExpress A320 (operated by Avion Express)
- Advertising media and format: 3D content integration on a total of 150 VR googles, available to the passengers of the 10 aircraft equipped, at a charge during the flight. A large-scale Lego aircraft livery was installed to one of these aircraft. In addition, the tray tables in all involved aircraft were LEGO-branded and referencing to the VR on-board entertainment system availability. On top the cabin crews were carring out LEGO samplings during the flights.
- Campaign duration: September 2019 – November 2019
- Reach: Through this innovative in-flight advertising campaign, Lego was able to reach a total of 750,000 SunExpress passengers during the entire campaign period. The range of this advertising campaign was significantly expanded via various social media channels and other PR measures.