Digital advertising in the wireless inflight entertainment entertainment system IFE (C)
The digitization of the aircraft cabin is progressing rapidly in commercial aircraft.
Passengers connect their smartphones, tablets or laptops to the in-flight entertainment system on board the aircraft and can then consume a variety of digital content on their devices while traveling.
This content includes games, films, video clips and television series, information about the destination and travel itinerary as well as the possibility of integrating microshops.
Equipping the aircraft with modern WiFi streaming systems opens the way for advertisers to digital advertising in the passenger cabin.
As a pioneer in the digitization of the aircraft cabin, LXM, with its international partners, is constantly working on the further development of IFEC entertainment solutions.
Access to broadband internet is an everyday standard for many people worldwide and its proliferation is increasing month by month on commercial aircraft, too.
LXM already offers advertising solutions based on broadband internet on board commercial aircraft: e.g. “Sponsored Airtime” – where the advertiser sponsors on-board internet access for passengers or provides in-flight shopping: The landing page / website of the advertiser or shop provider is whitelisted and is therefore also available to all passengers – also those, who do not purchase a data package.