IFE(C) Solutions
Digitization is becoming more and more common in aircraft, not only in the cockpit, but also in the cabin.
Over 90% of passengers already bring mobile devices on board. The expectations are very clear: to be able to use your own smartphones and tablets on board. Airlines have little in-house expertise in designing the digital user experience on board. LXM Group has recognized the deficits in the design of the on-board offers (access, content) and offers solutions for generating on-board earnings and improving the digital user experience.
The first hardware providers of WiFi streaming solutions entered the market in 2015.
Challenge:
The business cases were very much geared towards movie content. That couldn’t work because:
- The flight duration on medium-haul flights was usually shorter than the film length
- Access to movie content was tied to the download of an app (due to the digital rights management (DRM) not being natively available on mobile devices – and the app had to be downloaded before the flight
- Paywall limiting proliferation: services were mostly offered for a fee
LXM Group has recognized that these models are not sustainable. We have done a lot of basic work to create content that follows the commercial logic required on short and medium-haul flights.
How well is the IFEC world coping with the requirements of advertisers, media agencies, auditing needs, adtech/martech solutions?
We are continuously pushing the IFEC marketplace towards having “advertising industry readiness”!